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Juan fernando Herràn
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Fifth Commission awarded to Colombian Photographer Juan Fernando Herrán
Colombian photographer Juan Fernando Herrán has been selected by the partners of the Pictet Group for the fifth Prix Pictet Commission, with the theme of Consumption. The Prix Pictet Commission will enable Herrán to produce a series of photographs that will examine material culture and consumption in indigenous communities in Colombia. As Herrán says, “I plan to address the relationship of mass-produced consumer goods to our basic human needs.” Herrán will visit three indigenous communities in remote regions of Colombia – the Sierra Nevada mountains, the Amazonas and Guajira desert – where, as he says, “the economic value of objects is not fundamental”. The photographs that Herrán makes for this project will be exhibited in London in 2015, and will...
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Colombian photographer Juan Fernando Herrán has been selected by the partners of the Pictet Group for the fifth Prix Pictet Commission, with the theme of Consumption.
The Prix Pictet Commission will enable Herrán to produce a series of photographs that will examine material culture and consumption in indigenous communities in Colombia. As Herrán says, “I plan to address the relationship of mass-produced consumer goods to our basic human needs.” Herrán will visit three indigenous communities in remote regions of Colombia – the Sierra Nevada mountains, the Amazonas and Guajira desert – where, as he says, “the economic value of objects is not fundamental”. The photographs that Herrán makes for this project will be exhibited in London in 2015, and will...